Creative Prompt:

Imagine you are creating a new business that integrates sustainable practices into its core business model. Your goal is not only to make a profit but also to make a positive impact on the environment. Identify a market opportunity that hasn't been capitalized on yet and design a business model that meets this demand while reducing environmental impact. Consider all elements like sourcing of raw materials, production, packaging, distribution, and disposal. How would you ensure this business is both profitable and beneficial for the environment?